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How to Use This Playbook

🔃 I’ve launched before, and I’m getting ready to launch again:

Start by analyzing your launch inside the Launch Debrief section. When finished, go to the Plan Your Launch session. 🚀 This is my first launch, and my product, program, or service is also brand new:

If this is a new product, program, or service you’ll want to begin in the Plan Your Offer section by brainstorming and conducting customer research to be sure you’re creating the right solution at the right price!

👍 This is my first marketing launch, but my product, program, or service is already finished and ready to sell:

As long as you’re sure the price is right (you’ve validated it!), you can go to the Plan Your Launch section.

Launch Map.png

Plan Your Offer

Mission, Vision, Impact & Income Worksheet

Perfect Person Matrix

Ideal Customer Interviews

Begin Initial Offer Brainstorming

Plan Your Launch

Launch Overview

Launch Runway Content

Launch Event

Pre-Launch Content

Sales Page Outline

Case Studies & Testimonials

Launch

Launch Debrief

Launch Debrief

Launch Checklist