Your offer is the combination of the value you provide (ie: A service, a learning experience, or a digital product and everything it includes) along with the cost structure. You can adjust many parts of your offer, like these variables:

• Types of resources or support included
• Bonus content included
• Access (length of time, number of resources accessed)
• Sales and promotions
• Payment plans
• Time frame in which they will see the result

Your offer is a work in progress, and it likely will always be a work in progress as you test the different variables. You are creating your first value proposition here, but you will refine your value proposition as you build, launch, and repeat this process.

Use the structures provided here to brainstorm your offer, or create your own!

• EXAMPLE

• Service Offer Clinic

• Digital Product Offer Clinic

• Course Offer Clinic

• Membership/Subscription Offer Clinic

• Group Coaching Offer Clinic

• Coaching Offer Clinic