Complete this worksheet to reflect on the big picture. Where is your business headed? What is the purpose of the program you're launching in that big picture?

What is your business mission?

Note from Alissa

I help [ideal customer] with [main problem you solve] so that [purpose].

Example: I help upper-elementary teachers implement digital literacy strategies so that their students are better prepared for the future with 21st century skills.

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What are your business values?

What core values do I bring to my work? (These core values should hold true even if they were not rewarded. For example, you could have “quality” as a core value, but what if things changed and suddenly everyone wanted your products quickly? Would you still hold onto quality as your own core value?)

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What is your IMPACT goal for this offer?

How many people to you want to work with inside this offer? What ripple effect will it have if you can solve this problem for your customer? (This will keep you moving through your launch!)

Example: I want to change the way teachers approach literacy by working with 100 teachers this year.

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What is your INCOME goal for this offer?

How much money do you want to make during this launch? How much money do you want to make annually from this offer?

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