Use this space to plan out the content you’ll share the week BEFORE the launch event. The call to action on every post is to sign up for your launch event.
<aside> 💡 Tips:
Believe it or not, we are still not mentioning your product or offer! This is all about reminding your people that they need to solve this problem NOW and helping them overcome any hesitations they have around getting started.
For example, if I’m launching my course on how to build sales funnels, I might create content around how a sales funnel can save you time. If the summer is coming, I might say something like, “Create your funnel now so you can chill by the pool this summer!” (Urgency)
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I highly recommend STARTING with the “Objective” column. Pretend you’re sitting down to coffee with a friend who wants this problem solved. What do you want them to understand that will get them excited to sign up for the launch event?
Hover over the table and click the 3 dots, then “Layout” to change this to a calendar view, board view, etc.