Fill this in as best you can. If you need more information, find where your people hang out and LISTEN. (Facebook groups, comment section of niche posts on social media, etc.)
| BEFORE using your product/service | AFTER using your product/service | |
|---|---|---|
| WHO is your perfect person? |
| | | What does your perfect person WANT? |
| | | How does your perfect person FEEL? |
| | | What does your perfect person DO? |
| | | What does your perfect person THINK? |
| |