Use this planner to plan out the content you’ll share ahead of your launch. (AKA “Launch Runway”) You can start this anytime ahead of your launch. (Even months ahead!) You’re starting to warm people up to think about the problems you’re about to swoop in and solve for them.
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Create content for the RED problem awareness stage: If you have potential buyers in this stage of problem awareness, they may be far from thinking about the problem at all. What will you say to get your audience thinking about the problem? Be sure to remind them what life could be like if they solved this problem. We are not yet talking about your product or offer- simply poking at the problem and showcasing what life could be like if it was solved.
For example: If I’m selling my course for people creating courses (how meta!) I would want my audience to understand how much money they could make by putting their knowledge out to the world. I might use a case study to get them thinking about a knowledge product.
Create content for the YELLOW problem awareness stage: Ideal customers can get stuck in this stage for a long time. These people know they need to solve the problem, but there’s some underlying reason why they haven’t solved it yet. (We call this an “objection”).
For example: If I’m selling my course for people creating courses, but I know my audience is worried about the time it takes to put together a course, I’d create a post about how to pre-sell your course to make a bunch of money before you create anything!
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I highly recommend STARTING with the “Objective” column. Pretend you’re sitting down to coffee with a friend who wants this problem solved. What do you want them to understand at this stage of the launch?
Hover over the table and click the 3 dots, then “Layout” to change this to a calendar view, board view, etc.
To use this section, just add your own details and click “Generate”. Please check for accuracy and feel free to adjust the prompt as needed!
Get teachers to start thinking about the potential of creating an online course and the impact it can have on their income and reach.
Remember, the goal at this stage is to plant the seed and get teachers excited about the idea of creating an online course.
A great way to validate your offer before actually getting it ready to sell is to put together a waiting list. You don’t need to know much about your offer to put this list together! Use your e-mail service provider’s opt-in pages or create a stand-alone page on your website. Collect the names and emails of those on your waiting list. (You can even do this in more simple ways, like manually through dms!) The idea is to find out if you’re solving the right problem for your audience.
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Tip: If you don’t get any names on your waiting list, don’t throw the whole thing out! Go back to your customer research. If this is a problem your audience wants solved, you just need to be sure you’re getting it in front of the right people! If not, pick a different problem and pivot quickly.
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