I believe that your first, intuitive instincts are important in a debrief. Of course we need data, but we also need to know how you felt as you reflect on your launch.
What are you most proud of from this launch?
What surprised you about this launch?
What mindset blocks did you encounter during this launch?
What were some common questions or objections that came up over and over again? How can these be answered or added to the launch plan for next time?